Google now shows you the traffic from your social profiles
By Tiago Costa
What Google launched
Google has just shipped an update that lets you connect Instagram, TikTok, X or YouTube straight into Search Console and see how your content is performing.
Google search already returns, in the results:
- Your blog articles
- Your Instagram and TikTok content
- Your posts on X
- Your YouTube videos
What you can track
Now you can follow all of it live, to know:
- Which keywords are driving traffic to your social profiles
- Which topics your leads are searching for
- Which content performs best, so you can go heavier on it
In other words, you get one dashboard with metrics from every profile and from how they show up in search. With that data you can change the game for your company's SEO and traffic, and it is one more excellent free tool Google hands to whoever wants to grow with content that is actually worth something 🙂
Not available to everyone yet
The feature has not reached every account yet. It has not shown up here either, but we already had clients who could see it, so it is worth checking yours.
And of course: as soon as it is open to everyone, we will bring this data straight into the Automarticles reports panel.
