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This week's newsletter, what just landed in the product and the latest videos.
Everything we published

How to cover a whole topic at once and own Google in your niche
Instead of scattered articles, a cluster covers a whole topic with one pillar and several linked satellites. Here is a real example covering 268 keywords.

Google knocked out thousands of sites in August without warning anyone
The third spam update of the year came down hard on mass, low-value content. What Google went after, why well-made AI content held up and how to check your site.

Want ChatGPT to cite you? Do this when you publish
We launched a feature that uses the searches ChatGPT runs before answering to write articles with a better shot at being cited by the AI.

Where did Google's search button go?
Google is testing a homepage without the "Google Search" button, with AI shortcuts in its place. A clear sign your content needs to be ready to show up in AI answers.

Blog + Instagram: the best strategy to show up on Google and in AI answers
Instagram posts show up in Google results and AI answers, so keeping your profile active matters as much as keeping your blog active.

Want to know how often AI cites your site? Google has the answer
Search Console's new Generative AI performance report shows your site's impressions in the AI features of Google Search.

How to find out in 1 minute if your site is optimized for Google and AI
A full SEO and GEO audit of your site in under a minute, free and with no sign up, plus more than 30 tools to fix whatever it finds.

The captcha on your site might be pulling you out of Google
When your security treats Googlebot as suspicious, Google indexes the captcha screen instead of your page. How to check and fix it.

Cloudflare might be hiding your site from ChatGPT
The Cloudflare change kicks in on 15 September 2026, and the strictest rule wins for crawlers that do more than one job, such as Googlebot.

Google now shows you the traffic from your social profiles
You can now connect Instagram, TikTok, X and YouTube straight into Search Console and follow how that content performs in Google search.

Client Portal: your client reviews and approves articles through one link
One link for your client to review, comment on and approve content before publishing. Available on Pro plans.

Ebook mode: any blog article becomes a PDF ready to capture leads
The editor now has a mode that turns an article into a PDF ebook, with cover, contents and CTA, in your brand identity.
2:35How to automate a Ghost blog with AI
The whole Ghost setup in a little over two minutes: where to get the Admin API Key, how the sync works and what to switch on afterwards.
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