Blog + Instagram: the best strategy to show up on Google and in AI answers
By Tiago Costa
Your Instagram is part of your SEO too
This month brought that huuuge piece of news about tracking how your Instagram profile performs right inside Google Search Console.
And all of that kicked off another conversation: how do you keep an Instagram account active with relevant content every single day?
These days, when it comes to having a strong online presence (and being found by your customer anywhere!), being active on Instagram matters just as much as having an active blog! Sounds obvious, right? But it keeps slipping under the radar when we talk about SEO.
When someone searches for something on Google or asks an AI, Instagram posts can show up in the results. In other words, your profile and your content are part of your SEO/GEO and your online presence!
Generalist AI or specialist AI?
Some AIs help a looot with automating your Instagram. The more generalist ones, like Claude and ChatGPT, are a decent stopgap: they can help you put together a plan, do some light research on your niche and sometimes even write the copy for a good carousel.
But honestly? I think it makes a lot more sense to use a real specialist AI. One that already:
- Builds the content plan
- Does in-depth research
- Writes the carousels
- Designs them with your brand
- Even posts straight to your Instagram
Our pick: Posttar
So our recommendation is, for sure, an AI we built specifically for this: Posttar, which puts your Instagram on autopilot. It runs your profile with your brand, relevant content and professional design, posting fresh content straight to your Instagram every day.
(Down the road, Automarticles also plans to bring content to other networks, like Instagram, LinkedIn, TikTok and YouTube. But in the meantime, if your focus is growing on Instagram, Posttar will help you a looot!)
