Headline analyzer
Type your headline and instantly see a 0 to 100 score, the factors that drive the click and practical tips to improve. No sign up, right in your browser.
Type a headline to start
The score and factors show up here as soon as you type.
The score is a heuristic estimate and works best to compare versions of the same headline. The reader decides the click.
How to write a headline that converts
A headline analyzer gives your headline a heuristic score and shows, in seconds, what helps and what hurts the click. One old rule still holds: eight out of ten people read the headline, but only two read the rest. In other words, the headline decides whether your content gets read or ignored, and small word changes often produce big jumps in clicks.
What makes a headline convert
- Clarity: the reader grasps the promise in under a second, with no need to reread.
- Number: data and lists (7 steps, 30%, 5 mistakes) add concreteness and lift clicks.
- Emotional trigger: a power word (free, secret, ultimate) sparks curiosity or a sense of gain.
- Promise: it is clear what the reader gains by clicking, without overpromising what the content does not deliver.
- Length: between 50 and 60 characters, so it is not trimmed on Google or in social feeds.
The elements of a good headline and what each one does
Each element of a headline plays a different role in the reader's mind. Combining two or three of them usually works better than piling them all on. Use the table as a quick checklist before you publish.
| Element | Effect on the reader |
|---|---|
| Number up front | Promises organized, scannable content |
| Power word | Creates curiosity or a sense of immediate gain |
| Clear promise | Shows the benefit and lowers the fear of wasted time |
| Length of 50 to 60 characters | Shows in full on Google and in the feed, no cut |
| Keyword near the start | Helps reader and search engine grasp the topic at once |
| Simple language | Speeds up reading and builds trust in the promise |
How the score is calculated
The score is a heuristic estimate, not a guarantee of performance. It combines the headline length (ideal around 50 to 60 characters and 6 to 12 words), the presence of a number, the presence of a power or emotion word and a basic read of clarity. Treat it as a thermometer to compare versions of the same headline and decide which one to publish, always with your own judgment on top.
Do not mistake a high score for a guaranteed click
A high score means the headline brings together the elements that tend to work, yet the person facing a promise that resonates is who decides the click. Test two or three versions, watch the real click-through rate and adjust. The analyzer speeds up the first pass; the test with real people has the final word.
Common mistakes that hurt the click
- A headline that is too long, cut with an ellipsis on Google and in feeds.
- A vague promise that fits any page and never says what the reader gains.
- Clickbait that promises what the content does not deliver and breaks trust.
- All capitals, which feels like shouting and tires the reader.
- A keyword stuck at the end when it should open the headline.
Headlines and CTR: why it matters
The click-through rate (CTR) is the share of people who see your headline and click. On Google, a more clicked title tends to hold its place better in search over time; on social and in your newsletter, the headline decides whether content turns into a read or a scroll. Lifting CTR from 3% to 5% can mean almost double the visits from the same content, and the headline is the fastest lever to do it.
Headline analyzer questions
Is the headline analyzer free?
Yes. It is 100% free, no sign up and no usage limit. Everything runs in your browser.
How is the score calculated?
By heuristic. We combine length, presence of a number, a power word and clarity into a 0 to 100 estimate. It is not a guarantee, it is a thermometer to compare versions.
What is the ideal headline length?
Between 50 and 60 characters, or around 6 to 12 words. Beyond that, Google and social networks tend to trim the text.
Do I need a number in the headline?
It is not required, but it helps. Numbers add concreteness and lift clicks, especially in lists and tutorials. Use them only when they fit.
What is a power word?
A word that sparks emotion or a sense of gain, like free, guide, best, secret or ultimate. The right word in the right spot raises curiosity.
Is my headline stored on a server?
No. The analysis happens in your own browser, the headline is never sent to any server.
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