Does your brand show up in ChatGPT?
Enter your brand or domain and see what an AI model knows about you: a visibility score, the competitors it mentions in your category and GEO tips to get recommended. No sign up.
The result reflects the model's training knowledge, not a real-time query.
How to show up in ChatGPT and other AI assistants
AI visibility measures how well assistants like ChatGPT, Gemini and Perplexity know and recommend your brand. Today millions of people ask AI which tool to use, which company to hire or which product to buy before they ever open Google. If the AI does not know your brand, you are left out of that conversation, even when you rank well in classic search.
What AI visibility means
AI visibility is the likelihood that your brand gets cited, described or recommended when someone asks an AI assistant a question. A language model answers from what it learned during training. The more your brand appears in trustworthy sources the model read, the better the odds it talks about you accurately and in the right context.
Why AI visibility matters now
Search behavior is shifting. Instead of typing keywords and comparing ten links, people ask a direct question and take the AI answer as their starting point. In that new flow, being the brand the AI cites is worth more than sitting in fourth place on Google.
- People ask AI before they buy, and they take the recommendation seriously.
- AI usually cites only a few brands per answer, so second place barely exists.
- The brand the AI recommends gains authority in the eyes of the person asking.
- Brands missing from the AI training stay invisible in this channel, however good the product is.
| Aspect | Classic SEO | AI visibility |
|---|---|---|
| Where you appear | A list of links on Google | A direct answer from the assistant |
| What the user sees | Ten results to compare | One or a few brands cited |
| What counts | Backlinks and keywords | Mentions in trusted sources and clarity |
| How to measure | Position and clicks | Whether the AI cites and describes the brand well |
How AI models learn about brands
For most answers a language model does not read your site in real time. It already read a huge slice of the web during training and formed a memory of what each brand is. That memory comes from where your brand is mentioned and how third parties describe it.
- Authority sites: respected publications, news outlets and blogs in your field.
- Wikipedia and structured sources: references models trust because they are reviewed.
- Reviews and comparisons: rating pages, best-tool lists and forums like Reddit.
- Clear owned content: pages that explain what you do in plain, easy-to-quote language.
- Name consistency: the brand written the same way every time, tied to the same category.
What GEO and AEO are
GEO (Generative Engine Optimization) is the practice of optimizing content to be cited by generative engines like ChatGPT and Perplexity. AEO (Answer Engine Optimization) focuses on becoming the direct answer to a question. Both acronyms point to the same goal: being the source the AI picks when someone asks.
GEO and SEO work together
Much of what improves classic search also helps with AI: clear content, domain authority and structured data. The difference is the format. AI rewards objective answers, clean definitions and snippets that are easy to extract and quote.
How to improve your AI visibility
- Publish content that answers real questions directly, with the answer right at the top.
- Earn mentions on authority sites and in comparisons across your field.
- Keep a clear page that defines who you are, who you serve and which category you sit in.
- Use structured data (schema) and headings that mirror the user's question.
- Write short, quotable sentences the AI can lift straight into an answer.
- Track whether your brand started getting cited and fill the topics that are missing.
AI visibility questions
What is AI visibility?
It is how well assistants like ChatGPT know and recommend your brand when someone asks a question. The more the AI knows about you, the more it cites you.
How does ChatGPT decide which brands to cite?
It answers from what it learned in training. Brands mentioned often across trusted sources show up more in its answers.
Does this checker query ChatGPT in real time?
No. It asks an AI model what it already knows about your brand from training. It is a snapshot of the model's knowledge, not a live lookup.
What is the difference between SEO and GEO?
SEO targets your position in the list of links on Google. GEO targets being cited inside the answer the AI generates. They reinforce each other but measure different things.
How long does it take to improve AI visibility?
It varies. Because models are trained in cycles, gains in mentions and authority show up gradually as new versions learn from the updated web.
Do I need a Wikipedia page?
It helps a lot, because models value reviewed sources. But mentions in the press, reviews and clear owned content carry plenty of weight too.
Want to be the brand the AI recommends?
Automarticles creates content optimized to rank on Google and to be cited by AIs like ChatGPT. Clear articles, with direct answers and structured data, that teach the models to talk about you.